Bottle Shop for Brands

Bourbon Outfitter Bottle Shop

Sell your bourbon direct
from your own website.

We build a fully licensed, compliant online bottle shop and drop it onto your site with a single line of code. Your brand, your domain, your customer — none of the licensing, shipping, or compliance headaches.

Start Your Questionnaire

About 10 minutes. No cost or commitment to get started.

The Problem

Your fans want to buy. Your website can't sell.

Selling spirits direct-to-consumer means retail licensing in every state you ship to, age verification, tax collection, carrier compliance, and a warehouse that knows how to pack glass. Most brands send that traffic to a third-party marketplace and lose the customer. The Bottle Shop keeps them on your site.

Your Brand

Lives on your site

The shop embeds directly into your existing pages — WordPress, Squarespace, Wix, Webflow, Shopify, or custom. No redirect, no marketplace listing, no lost traffic.

Our License

Fully compliant

Bourbon Outfitter is the licensed retailer of record. Age verification, state-by-state rules, and tax are handled on our side.

Our Warehouse

We pick, pack, and ship

We store your product, fulfill every order, and ship it to the customer's door with the packaging standards we use for allocated bottles.

Our Team

Payments and support

We process payments and handle refunds, chargebacks, and customer service so your inbox stays clear.

Division of Labor

What you do vs. what we do

You handle

  • Sending us your product and product photos
  • Telling us which SKUs to launch with
  • Pointing us to whoever manages your website
  • Marketing your brand the way you already do

We handle

  • Retail licensing and interstate compliance
  • 21+ age verification on your shop page
  • Building and styling the shop to match your site
  • Installing the snippet with your web person
  • Inventory, fulfillment, and shipping
  • Payments, refunds, and customer service
How It Works

From questionnaire to live shop

  1. Fill out the implementation questionnaire

    Roughly ten minutes. It covers your website platform, who manages it, which products you want to launch with, and your target launch date. If you don't know a technical answer, give us the name of the person who does and we'll follow up with them directly.

  2. We review and get on a short call

    We confirm the product list, the page your shop should live on, and terms. You'll know exactly what launch looks like before anything is built.

  3. Send us product and photography

    Your inventory comes into our warehouse and we build out the listings. If you don't have usable product photos, we can help you get them.

  4. We build your shop and hand over the snippet

    We style the storefront to match your site, then give your web person a single script tag to paste onto the page. Most installs take a few minutes.

  5. Go live and start shipping

    Customers buy on your site. We fulfill, ship, and support every order — and you get visibility into what's selling.

Fit

Who this is built for

Distilleries, non-distilling producers, and spirits brands with an audience they can't currently sell to — whether that's 1 SKU or 30+. If you're running a limited release, a club, or a distillery-exclusive bottling and want your own customers instead of a marketplace's, this is for you.

Questions

Frequently asked

Do I need a retail license to do this?

No. Bourbon Outfitter is the licensed retailer of record on every transaction. We hold the licensing and manage compliance for the states we ship to.

What does it cost?

Terms depend on your product mix and volume, so we go through them on the call after you submit the questionnaire. There's no cost or obligation to start the conversation.

Will it look like my brand or like yours?

Yours. The shop is styled to match your site's look and lives on your domain and your pages. Your customers stay with you the entire way.

What website platforms do you support?

Anywhere you can paste a script tag — WordPress (Divi, Elementor, WPBakery, Gutenberg), Squarespace, Wix, Webflow, Shopify, GoDaddy, and custom-built sites. If you're not sure, tell us on the questionnaire and we'll figure it out.

Which states can you ship to?

We ship DTC across a wide footprint of states and manage the rules for each one. We'll walk through exactly where your customers can order from on the call.

How is age verification handled?

21+ verification is required and built into every shop page. It's on us, not on your web team.

What if I only have a few SKUs?

That's fine. Brands launch with anywhere from a single bottle to 30+. Variants like size, proof, or batch are supported.

How long does it take to launch?

It depends on how quickly product and photography reach us and how fast your web person can install the snippet. Give us your target launch date on the questionnaire and we'll tell you if it's realistic.

Next Step

Let's get your bottle shop live.

Start with the implementation questionnaire. It takes about ten minutes and gives us everything we need to scope your launch.

Start Your Questionnaire

Questions first? Email support@bourbonoutfitter.com